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The 91¶¶Òõ Brand

Defining What Makes 91¶¶Òõ Unique

Our visual and editorial identity represents the image of 91¶¶Òõ (91¶¶Òõ) and is the cornerstone of all College communication efforts. This message must remain clear, singular, and consistent to build the identity which will differentiate 91¶¶Òõ from other colleges.

Brand Elements and Standards Brand Toolkit

What is Branding?

A brand is a representation of what we say about ourselves, how we act, and what people think of us. The goal of having a brand at 91¶¶Òõ is to accurately represent the values, contributions and mission of the college in a way that is easily identifiable. A defined brand requires that the voice of 91¶¶Òõ as an institution be understandable and relatable through tone, attitude, action as well as in visual and editorial representation.

91¶¶Òõ's mission is defined by four words: education, empowerment, equity and service. We're committed to educating and empowering 91¶¶Òõ Mountain Lions, providing equitable access to education, and serving our communities. By building a strong brand, we not only reinforce our mission, but we help our students and community believe in what we can accomplish together.

By creating consistency in our messaging, both visual and editorial, Moreno Valley College builds a relationship with our students and community. No matter where or how you're interacting, when you speak on behalf of 91¶¶Òõ, you have the opportunity to build and reinforce that trust, which results in more engagement and excitement.

The Message of 91¶¶Òõ's Brand

91¶¶Òõ is an affordable starting point for a degree, certificate or to complete transfer requirements in the heart of the Inland Empire. We strive to create a sense of belonging for our students and communities because we believe we go further together. As part of a three-college district, 91¶¶Òõ offers students a personal, intimate learning experience where support starts from day one and the academic opportunities are many.

Positioning

91¶¶Òõ is an educational and business partner in our growing community. We offer accessible university transfer, career, and technical training certificate and degree programs specializing in health Sciences, human services, and public safety. Our programs originate from a beautiful main campus and are offered at several other convenient locations. Our accomplished faculty and supportive staff are committed to the success of our students and the economic development of our community.

Consistency

As an institution with two sister colleges, it is vital that 91¶¶Òõ's brand ties into our history of educational excellence and that it reflects our continued relationship as part of the three college system of Riverside Community College District. A constituent must see consistent usage of the 91¶¶Òõ logos so that there is no confusion as to what 91¶¶Òõ is: an accredited higher education institution.

Brand Elements

91¶¶Òõ's identity standards are comprised of several elements: our wordmark, or the 91¶¶Òõ name; our graphic representation through our logos, seals, marks, typography and color palette; and our editorial identity.

91¶¶Òõ logo on a teal background

Logos

Graphical Representation
The 91¶¶Òõ logos, starting with our dynamic interlocking wordmark, are graphic marks that depict our College's focus on the strength of our partnerships and the accessibility of our academic and support programs.
A grid of teal and blue colors

Colors

Visual Identity

91¶¶Òõ colors represent our collegiate identity, the natural landscape surrounding our campus, and the cultural expression and diversity of our community. Starting with our signature teal, 91¶¶Òõ's brand colors are a critical element in fixing a consistent and recognizable look.

Text in avenir font on a teal background

Typography

Fonts and Letterhead

Typography standards and letterhead guidelines specify the fonts that are accepted under 91¶¶Òõ branding standards. Using approved fonts unify the appears of 91¶¶Òõ's marketing efforts.

A blurb written in 91¶¶Òõ's writing style on a teal background

Writing Style

Editorial Identity

91¶¶Òõ's editorial identity is governed by the Riverside Community College District Writing Style Guide. As a District, we follow Associated Press style guidelines when writing news releases, public relations and marketing publications, and other collateral material. 

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Web Standards

Online Identity

Learn more about 91¶¶Òõ's web standards and policies, which outline content management responsibilities, update processes, and design guidelines.